A picture of coala bear sleeping on the tree

Our Story

Our story

A is for Aussie. Which is short for Australia, the birthplace of our brand and the inspiration behind everything we do. It was in Australia that our award-winning 3 Minute Miracle Deep Conditioning Treatment was invented and we’re proud of our Aussie roots. That’s why we give an Aussie about the Australian wildlife, reef and bush. We want to make sure our furry Aussie friends are safe, our beaches clean from waste and our bush, home of our Aussome ingredients, is cared for.


We give an Aussie about our wildlife, our friends. Big and small, Australia’s flora and fauna are what make it so unique. Form the cuddly koala to the bouncing kangaroo, we give an Aussie, and that means animal testing can kiss our didgeridoo! We’re proudly a PETA certified cruelty free brand.

Is Aussie Vegan?

Discover our vegan hair masks and help our furry friends. Nourish and moisturise extremely dry hair or repair your badly damaged tresses with the help of our Aussie vegan products.