We've got a little secret to share from down-under... A-beauty - the hot new beauty trend hitting the global scene. So what is it?
In short, A-beauty celebrates simple yet powerful and efficient Australian-born ingredients, products and routines. This trend is tapping into the incredible native flora and fauna of Australia, as well as the Australian laid-back, natural-loving lifestyle. An antidote to the 10-step K-beauty routine, A-beauty is also about using simpler routines but achieving efficient results (think skip-care and less-is-more), celebrating natural beauty ideals, natural Australian ingredients, and supporting greener farming methods.
Read on to learn how our A-beauty inspired products and hair hacks can help you tackle hair damage, tame frizz, or simply add a boost of moisture and natural glow to your hair in no time!