A is for Aussie. Which is short for Australia, the birthplace of our brand and the inspiration behind everything we do. It was in Australia that our award-winning 3 Minute Miracle Deep Conditioning Treatment was invented and we’re proud of our Aussie roots. That’s why we give an Aussie about the Australian wildlife, reef and bush. We want to make sure our furry Aussie friends are safe, our beaches clean from waste and our bush, home of our Aussome ingredients, is cared for.