An image of Aussie Blonde Hydration Purple Shampoo bottle


An image of Aussie Blonde Hydration Purple Shampoo bottle


Blonde hair SOS? Don't panic, we’re throwing you an Aussie lifeline.

This kick (br)ass purple shampoo neutralises brassy, yellow tones to leave blonde hair boosted, hydrated and bright!

Infused with amazing Australian superfoods - Wild Plum and Manuka leaf, this silver shampoo (with extra toning power) is a true saviour for coloured, bleached, blonde & silver hair in need of help. And did we mention it smells amazing?!

Our best purple shampoo with 95 % natural ingredients (mixture of natural origin 75% purified water and 20% naturally derived ingredients, the other 5% for a good usage experience and product stability). We’re VEGAN!


  • POWERFUL INGREDIENTS: Aussie SOS Blonde Purple shampoo with Australian Wild Plum & Manuka Leaf

  • MIRACLE EFFECTS: Silver Shampoo to reduce brassiness on dyed, bleached, blonde, silver and grey hair

  • 100% VEGAN: The formula is not derived from animals and has 95% natural ingredients

  • ANIMAL-FRIENDLY FORMULA: Aussie is recognised cruelty free by PETA

  • ECO-CONSCIOUSNESS: Please recycle me! This bottle is made of transparent PET material and is recyclable

  • INTOXICATING SCENT: Enjoy the delicious Aussie fragrance

  • All Aussie products are PETA-certified cruelty-free

How to use

  1. 1

    Massage onto wet hair

  2. 2

    Leave for 3-5 minutes (depending of level of toning needed)

  3. 3

    Have a sing-a-long to yourself, then rinse thoroughly

  4. 4

    Follow with Aussie Blonde Conditioner or 3 Minute Miracle for extra nourishment.


Aqua, Sodium Laureth Sulfate, Sodium Lauryl Sulfate, Cocamidopropyl Betaine, Sodium Citrate, Sodium Chloride, PPG-2 Hydroxyethyl Coco/Isostearamide, Dimethiconol, Parfum, Sodium Xylenesulfonate, Citric Acid, TEA-Dodecylbenzenesulfonate, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Laureth-23, CI 60730, Tetrasodium EDTA, Limonene, Sodium Hydroxide, Dodecylbenzene Sulfonic Acid, Glycerin, Butylene Glycol, Histidine, Magnesium Nitrate, Terminalia Ferdinandiana Fruit Extract, Leptospermum Scoparium Leaf Extract, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone

Australian wild plums and and manuka leaves lying on the concrete surface


Our supercharged, lightweight formulas are infused with authentic superfruit ingredients. Australian Manuka Leaf's renowned soothing and nourishing properties will bowl you over, while Australian Wild Plum is crammed full of bonzer goodness that will knock you for six. Each Wild Plum is carefully hand-picked and a literal vitamin super-bomb. Choc a bloc with antioxidants they protect hair and fend off free radical damage from pollution and sun exposure. You beaut!

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