Why does hair turn brassy?
Let’s go back to basics. When we say ‘brassy’, we’re talking about bleached blonde hair that takes on a yellow, orange or even red hue. Not exactly the cool-toned, natural-looking vibe you were going for, right?
But what causes brassy hair? Well, to achieve that perfect beach-blonde look you’re after, your colourist first uses bleach to remove the hair’s pigment before the desired colour is applied. If you have naturally blonde hair, you’ll have yellow undertones to this pigment, while brunettes have orange undertones and those with black hair have red. The brassiness you’ve spotted in your strands is actually those stubborn undertones starting to creep back in!
Other factors can lead to those pesky yellow and orange hues too – like UV rays, sea water, chlorine or even minerals lurking in your shower water. So, you might see more brassiness during the summer season!
And brassiness doesn’t just torment blondes. Brunettes with highlights or ombré can get brassy tones too, as can those with pastel, white, silver or dyed grey hair. Sad times!
How to get rid of brassy tones in your hair
So, what’s the solution to your brassy hair woes? To banish the yellow tones in your tresses, you’ll need purple shampoo. But why purple?! On a colour wheel, purple and yellow are complimentary colours, so shampoo with a subtle violet tint will help neutralise those unwanted shades. Sounds mad but trust us, if you’re battling the brass, purple shampoo is your new BFF! It acts as a colour corrector to help return your hair to its original glimmering blonde, cool silver or dyed grey hair – easy as 1, 2, 3!
And here’s where Aussie comes in. Aussie’s new Blonde Hydration Collection is uniquely designed to brighten and boost blonde shades while giving them a much-needed dose of moisture (especially when colouring or dying your hair). Follow these three steps to get rid of brassy hair:
Step 1 Your first secret weapon – shhh! – is Aussie Blonde Hydration Purple Shampoo. Massage a splodge into wet hair and enjoy the sweet smell of Australian wild plum as you lather up. Make sure you spread it equally through your strands, and then here’s the important part: leave it for a few minutes to work its magic. Rinse thoroughly, then onto the next step.
Step 2 Aussie Blonde Hydration Conditioner deeply nourishes tresses (a blonde hair godsend). Apply generously and let it soak into your hair for a hydrating treat for the lengths of hair. Rinse it out, and ta-dah! You’ve had the Aussie A-star treatment, leaving you with luscious beach blonde tresses. You’re a pro!
Step 3 If you have a little more time on your hands (and we mean a little!) give tresses an extra kick of hydration with a 3 minute restorative hair mask. Aussie Blonde 3 Minute Miracle Deep Treatment is a miraculous treatment for bleached hair that nourishes and hydrates in as little as 3 minutes. Just what the hair doctor ordered! You can use in in addition or as an alternative to your everyday conditioner for results that WOW.
The first time you use the shampoo and conditioner, try leaving them on for 1 minute before you rinse. Remember, the key ingredient here is purple pigment – we’re just aiming to neutralise the brassy tones, not leave you with a new violet do! So, get to know the products and how your hair reacts - once you’re confident, you can leave them on longer for perfect results. Whether you’re neautralising blonde, silver or dyed grey hair you’ll know your hair best and how it reacts.
And as for how often you’ll need to use them, it’s up to you! You may not need to use them for every wash, but you’re in control – see the products work their Aussome magic and decide for yourself. You can of course swap your regular Aussie products every now and then for Aussie Blonde Hydration, the important tip is to get started.
How to get rid of brassy roots
Bleach blondes, silver starlets and those of us with dyed grey hair, we know you’re all too familiar with the perils of root regrowth. When your natural colour begins to show through at the roots, it can be tempting to opt for an at-home bleach job. Even when done professionally, root touch-ups can fade, leaving you with those dreaded yellow and orange tones at the roots – and they’re a totally different shade to the rest of your hair. Argh!
Don’t freak out. All you need to do is give those roots some TLC with your trusty Aussie Blonde Hydration Purple Shampoo. Simply massage it into your scalp as usual when you shampoo, being careful to focus on your roots this time. This will help neutralise the brassiness and blend the shade difference. Yay!
3 ways to maintain salon-fresh blonde hair
Maintaining coloured and bleached hair is all about moisture, moisture, moisture. Regardless of brassy hues, that authentic Aussie blonde look just isn’t possible without healthy, happy moisturised tresses.
If you want that shiny, bouncy ‘just stepped out of the salon’ look for longer, we’ve got you covered. As well as the purple shampoo and conditioner, you’ll want to add these wonder products into your regime for truly sparkling blonde hair.
1. Aussie’s iconic 3 Minute Miracle has a hot new blonde sister! Aussie 3 Minute Miracle Blonde Deep Treatment is the ultimate treat for bleached locks, packed with replenishing and hydrating ingredients for a scrummy moisture boost. Use it once or twice a week instead of your regular conditioner and get the hair mask effect without having to wait 10 minutes. What’s not to love?!
2. Designed to deliver an extra shot of nourishing goodness, Aussie Blonde Hydration Conditioning Spray works like a lightweight leave-in conditioner. Simply spritz through towel-dried hair and be on your way – the ultimate fuss-free solution for effortlessly hydrated blonde strands. You can call it “Hydrate and Go!”
3. For a final extra boost of hydration – we weren’t lying when we said it’s all about moisture – smooth a little Aussie Blonde Hydration Lightweight Hair Oil through the ends of your tresses for wow-factor shine and sparkle that will have you sassily hair flicking like the blonde bombshell you truly are! It can also act as a protecting shield if you use styling tools – how amazing is that.
Follow Aussie’s advice and your blonde, silver and dyed grey hair and it’ll be in safe hands. Shiny, moisturized, cool-toned bleached hair has never been easier. High five!
If you’re after more, check out our other blonde hair tips. There is more to learn!