The Aussie Story


A is for Aussie. Which is short for Australia, the birthplace of our brand and the inspiration behind everything we do. It was in Australia that our award-winning 3 Minute Miracle Deep Conditioning Treatment was invented and we are proud of our Aussie roots.

Oh Australia. Land of sea, surf, sun and adventure. Also the driest continent on earth and home to some of the most diverse, and naturally potent botanicals that miraculously thrive despite the harsh environments. We’ve bottled these beauties together with our unique conditioning blend since 1979 to create a collection of hair miracles for you. Our award-winning 3 Minute Miracle range will nourish and condition your hair in no time, making it as bouncy as a wallaby gone walkabout.

While you know we can work miracles on your hair - our planet needs some serious TLC too. This aussome ball of rock, water and life that provides the ingredients which make up our collection of hair miracles. That’s why sustainability is important to us.

So, to look after this place we call home - there’s a few things we want to commit to as well as fixing your hair:

  • Cruelty free PETA certified products. Kangaroos, Koalas – we love them and wouldn’t dream of testing on them or any other of our furry friends. Our range is full of cruelty free hair products that are cruelty-free certified by PETA.

  • Environmental sustainability. We use traditional indigenous farming methods and hand harvesting where possible – it’s a better way of growing which is better for us. We also encourage pesticide free farming.

  • Greener manufacturing methods. Great hair shouldn’t cost the planet so we strive for our manufacturing to be greener with some plants offsetting their usage of electricity with renewable wind energy purchase.

  • Our bottles. These miracle packed wonders are recycled AND recyclable – ensuring even they do their bit. That’s right, every beige bottle contains 25% recycled plastic and is recyclable. So, continue the cycle and recycle!

  • Water efficiency. Swim in it, surf in it, wash your hair in it – we couldn’t do without it – so we strive to be as efficient as possible and we’re also creating more waterless products - like our Dry Shampoo that can be used shower free and on the go. You can do your bit too – by cutting down on shower time and turning off the tap while you lather – after all every drop counts. So, cut your shower time as one of the ways to save water.

From the Australian wild to your bathroom… great hair, no worries.

Our true blue, fair dinkum Aussie history

Our Aussie roots stem back to the golden year of 1979 – yep, we really did start in the land down under!

With a bunch of bush plants to be exact, plus a splash of follicular genius and a ute-load of Aussie Aussomeness.

So, back to 1979, the era of flicks, flares and big hair (and that was just the boys)…

The start of an obsession

Ah, the age of disco, and arguably the coolest decade for hair. In 1979, American hair wizard Tom Redmond visited the magical Land of Oz. In between doing The Hustle and caressing his oversized lapels, he found (or rather, stumbled upon) something pretty darned Aussome.

With the help of an Aussie chemist (we like to think of him as a bonkers professor type, but he was a kinda regular clever fella), Tom discovered the diverse delights of some of the land-down-under’s indigenous plant life. And he began experimenting with some weird, wild and pretty whacky formulas.

And so, Aussie 3 Minute Miracle was born. It was our first ever product – and is now the UK’s number one hair treatment. Nice going, Tom.

Anyway, back to the early 80s. Tom quit his job as a beauty product sales rep to pursue the much more exciting path of AUSSIE SUPREME GODFATHER TO ALL.

Other products soon followed: Aussie Mega Shampoo and a bit of an experiment called Aussie Hair Salad (using fruits and veg to give body to fine hair… you see, we loved being different, even back then).

In 1985, Tom came up with the sample-size packs that still save our globe-trotting selves. Then in 1990 Hair Insurance leave-in conditioner was launched – and a generation of Aussie girls fell in love with its protective fabulousness. Five years later, Tom introduced the new and unique-to-Aussie squeeze-bottle for 3 Minute Miracle. What. A. Guy.

Aaaand HELLO WORLD…

Fast-forward to 2009, and Aussie achieved world domination (well, pretty much). After Aussifying the UK, we began to conquer Europe, shimmying from north to south, west to east, and even across the European borders to Israel and Hong Kong.

It’s been a word-of-mouth story ever since. We’re not a brand to shout from the rooftops (we let you do that for us – and you’re pretty bloomin’ good at it). Those in the know have passed on our secret to those not yet converted (or as we like to put it: those who haven’t yet found their Aussome) – and these days, the Aussie line-up are bona-fide hair super heros here in the UK.

Tom’s exotic experimentation and intrepid entrepreneurialism (easy for you to say) raised the stakes, and a few eyebrows. Our ingredients and formulas are utterly unique. But the bottom line of our products is that they’re blessed with extracts of gorgeously exotic goodness. And you can’t say fairer than that.

More than just a haircare range. It’s an attitude to life.

Aussie is about wanting your hair to look good. But it’s also about never letting that get in the way of having a good time. We know you’ll love the Aussie line-up almost as much as you’ll love your Aussome hair after using them. Because hey, although we know there’s more to life than hair, we still think it’s a pretty good place to start.

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