We are humbled by the incredible efforts of the heroic firefighters and volunteers and have committed to help provide relief through a donation of AUD $150,000 shared between WIRES Wild life Rescue and WWF Australia so they have the means to continue their amazing work supporting the rebuild of the communities and the wildlife. Our team on the ground in Australia is also donating products and is looking at best ways to volunteer.
Beyond this donation we pledge our commitment to continue supporting these efforts also in the aftermath of the fires. We are taking some time to consider carefully the best way we can help and will have an update to share with you soon.
Whilst none of the farmers and suppliers we work with have been directly impacted this fire season to date, we will continue to work closely with all our partners to understand any change in circumstances and monitor where resource or support is needed.
Until the 6th of May, 100% of all profits from our new SOS collection will be donated to our friends at WWF Bushfire Relief Fund. This means our SOS collection is not just a splash of speedy hair repair, it’s also infused with wildlife rescue, habitat restoration and biodiversity initiatives – protective fabulousness for your hair and the magical Aussie environment!
*From March 11th to May 20th. Donation of £0.68 per pack, guaranteed to be a minimum of £100,000, which will be paid to WWF-UK registered charity in England and Wales (1081247) Scotland (SC039593).
SOS collection available at Boots
About our chosen charities
WIRES Wild Life Rescue
WIRES mission is to actively rehabilitate and preserve Australian wildlife and inspire others to do the same. WIRES (NSW Wildlife Information, Rescue and Education Service Inc.) has been rescuing and caring for wildlife for over 30 years and is the largest wildlife rescue organisation in Australia.
Find out more about WIRES Wild Life Rescue and how you can donate.
WWF is one of Australia’s most trusted conservation organisations. WWF works in Australia to protect endangered species and habitats, meet the challenge of climate change, and build a world where people live in harmony with nature.
Find out more about WWF Australia and how you can donate.