Introducing... The Aussie Story
Aussome hair has true Aussie roots
Yep, we really did start in that down-under land. With a bunch of bush plants to be exact, plus a splash of follicular genius and a ute-load of Aussie Aussomeness.
So, back to 1979, the era of flicks, flares and big hair (and that was just the boys)…
The start of an obsession
Ah, the age of disco, and arguably the coolest decade for hair. In 1979, American hair wizard Tom Redmond visited the magical Land of Oz. In between doing The Hustle and caressing his oversized lapels, he found (or rather, stumbled upon) something pretty darned Aussome.
With the help of an Aussie chemist (we like to think of him as a bonkers professor type, but he was a kinda regular clever fella), Tom discovered the diverse delights of some of the land-down-under’s indigenous plant life. And he began experimenting with some weird, wild and pretty whacky formulas.
And so, Aussie 3 Minute Miracle was born. It was our first ever product – and is now the UK’s number one hair treatment. Nice going, Tom.
Anyway, back to the early 80s. Tom quit his job as a beauty product sales rep to pursue the much more exciting path of AUSSIE SUPREME GODFATHER TO ALL.
Other products soon followed: Aussie Mega Shampoo and a bit of an experiment called Aussie Hair Salad (using fruits and veg to give body to fine hair… you see, we loved being different, even back then).
In 1985, Tom came up with the sample-size packs that still save our globe-trotting selves. Then in 1990 Hair Insurance leave-in conditioner was launched – and a generation of Aussie girls fell in love with its protective fabulousness. Five years later, Tom introduced the new and unique-to-Aussie squeeze-bottle for 3 Minute Miracle. What. A. Guy.
Aaaand HELLO WORLD…
Fast-forward to 2009, and Aussie achieved world domination (well, pretty much). After Aussifying the UK, we began to conquer Europe, shimmying from north to south, west to east, and even across the European borders to Israel and Hong Kong.
It’s been a word-of-mouth story ever since. We’re not a brand to shout from the rooftops (we let you do that for us – and you’re pretty bloomin’ good at it). Those in the know have passed on our secret to those not yet converted (or as we like to put it: those who haven’t yet found their Aussome) – and these days, the Aussie line-up are bona-fide hair superheros here in the UK.
Tom’s exotic experimentation and intrepid entrepreneurialism (easy for you to say) raised the stakes, and a few eyebrows. Our ingredients and formulas are utterly unique. But the bottom line of our products is that they’re blessed with extracts of gorgeously exotic goodness. And you can’t say fairer than that.
More than just a haircare range. It’s an attitude to life.
Aussie is about wanting your hair to look good. But it’s also about never letting that get in the way of having a good time. We know you’ll love the Aussie line-up almost as much as you’ll love your Aussome hair after using them. Because hey, although we know there’s more to life than hair, we still think it’s a pretty good place to start.