Australia’s the birth place of our brand, the origin of our botanical ingredients and the inspiration of our attitude to life.
It’s the place where A-beauty was born and it’s no wonder this fresh take on skin and hair care’s taking over.
But what exactly is A-beauty?
You might have heard K-beauty, the Korean skin care routine with 10 steps to cleanse, prep and prime your skin. Well, A-beauty’s the opposite. Effortless beauty in half the time. More benefits, less worries.
What is A-beauty
It’s the less is more beauty approach we live by, because there’s more to life than worrying about stressed strands.
A-beauty secrets help you achieve the optimum Aussie look, with the laid-back effortlessness that Aussies live by.
All our products are infused with Australian botanical extracts, each designed to put those hair worries to rest with minimal effort. In just 3 minutes, troubled tresses will be a thing of the past.
These native Australian ingredients like, Jojoba Seed Oil, Macadamia Nut Oil, Kakadu Plum and Hemp Seed extract are benefit-packed. Surviving the harsh Aussie conditions to flourish, these botanical ingredients offer natural antioxidants and nutrients without compromising results.
And now, the rest of the world’s waking up to this Australian phenomenon called “A-beauty”.
Embracing nature’s best to achieve optimum results, with minimal effort. So, if you’re looking for a gorgeous look in just 3 minutes, we’re got something for you!
We’ve taken the stress out of finding the best Aussie conditioner for your hair type and have put together a selection of nutrient-rich conditioning treatments. So, all you have to do is pick the product that best describes your hair needs or type, jump in the shower and get hair happy.
That’s A-beauty at its best!
But what other hair secrets are the Aussies hiding?
Want to know how Aussies get that effortlessly styled look? Easy! You too can have the beach waves look. It’s so easy you can do it with your eyes closed, literally!
For effortlessly gorgeous Aussie waves, try our Miracle Moist collection, with macadamia nut oil for locks that last.
Another Aussie hair secret is long, luscious locks. If you’re in need of some hair growth tips, no worries, you’ve come to the right place!
It’s a common struggle not knowing how to get you hair to grow. If you need a little help growing out your mane, follow these simple hair care tips that’ll have you waving your long hair like you just don’t care in no time.
Moisturise. When your hair’s dehydrated, it is the first sign of damage and combined with tip no. 2 some serious damage could just bring hair to its breaking point.
Give your hair a break. Don’t over-style your hair with curling irons and straighteners. If you’re going to style, make sure you use a heat protector and give your hair a break every now and again. For stressed strands, our 3 Minute Miracle Reconstructor’s your best mate.
Do it on the regular. The best way to treat your hair right is to get a good routine going. Make sure you use a conditioner in every wash to keep your hair’s moisture levels high. If your locks are seriously parched, add a leave-in conditioning spray. Spray directly onto wet hair after washing and you’ll feel the fabulous conditioning effect all day.